SUCCESS STORIES IN THEIR OWN WORDS

Marshall Atkinson I think it all comes down to perspective, Danny.

So, if a customer sees your corporation or your business or whatever, you guys have to be in alignment, it has to fit. So, is your customer the cheapest, absolute rock-bottom person in their whole market? Well, then you're giving away their freebie crap that you see everywhere. But if you're not that person, if you're a higher value corporation, then the products that they're using for promotion, I think have to fit. Where you are in your industry and it has to be in alignment with what you normally do. You can't just be the cheapest thing because you only have $1.50 to spend, and that doesn't make any sense. And I think it needs to be more in alignment with the end result of how that customer is ultimately going to perceive you. And that's where we should be heading. And, making sure that the values kind of built into whatever their product did -- apparel, whatever that we're trying to market Danny Rosin Well said. Marshall Atkinson So, hey. Thank you both so much for your time today. It was fantastic learning how you've charted new success for Brand Fuel. So if a listener wants to learn more about what you do or how you can deliver success to them. What is the best way to contact you? Danny Rosin robertfiveash.com.

Robert Fiveash dannyrosin.org. Danny Rosin Yeah...

No, just go to brandfuel.com . You'll find info@ and marketing@ and Robert and I are both on the front lines of sales and business development. We love talking to customers and seeing what the problems and challenges are. So when you go to our website, although it's big and beastly, we've got lots of employees and people working all over for us. We are the front line recipient of that info@ which is taxing, but awesome. But you'll find us and we're happy to chat with anybody who wants some input to help grow their business, or just wants to chat about, ways to improve this industry.

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