And it's been very, very rewarding. Marshall Atkinson And the pressure is much higher, isn’t it? Mark Graham
It is much higher, I think for sure. There's no question that you don't want to screw up that product order for Microsoft and their huge developer conference, that can definitely screw you up. No problem. I think in the case of what we've experienced with commonsku is that since the software that we're providing is the guts of a distributor business, in terms of how they run their backend, that you are literally a partner in their business. They're running their own business. They're independent operators, but our software, if it's not buttoned up, then the distributor literally can't run their business. And so, the responsibility that you have is at a whole different level in terms of your ability and requirement to support them. And that comes with a lot of pressure, to be honest. But I also think is an incredibly humbling honor to be able to do that at the same time. Marshall Atkinson Yeah. And I think that you'll agree with this is that once you start doing something differently, you start noticing how other companies are handling the same thing. And going, “Oh man, that's a great idea. I'll do that.” Or I can't believe they're at the Neanderthal level, you know, and you kind of like privately chuckled to yourself. Have you done that? Mark Graham Yes, yes, absolutely. It's a great observation. Marshall Atkinson So, I'll tell you a really cool moment for me was during this pandemic when I was with my son. We were going through Chick-fil-A and I don't know if you have Chick-fil-A up there in Toronto, but down here in America, it's, you know, it's the thing, especially for a 16-year old kid, they like Chick-fil-A and they totally had everything perfect. The language, the thing, the smiles they're wearing masks. They've got ice chest vests on -- cause I live in Arizona it's crazy hot here, right? You got portable coolers blowing cool air on their people. During the lunch rush, the cars are backed up around the block, it's still five minutes to go through because they're so efficient. And then you go to another fast-food chain and it's just like the Three Stooges. They can't get anything right and it's just a mess. And then what we saw was their competition adopting Chick-fil-A's model because they're watching what people are doing. That kind of what I was going with. It's watching what people do and then bringing that into your own business and like, "Hey, let’s change something, let’s improve something." Mark Graham I love that observation and I couldn't agree more, I think, regardless of the businesses,
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