whether it's in fast food or promotional products that I think you're highlighting two things there, Marshall. One, is the unsexy backend operational side of a business -- like that doesn't get a lot of glory in a lot of cases because when you don't see it, it's working well. And brand... so when you bring a great brand and a great operational backend to any business, you know, I don't care what you're doing. Life insurance, or fast food, or promotional products, or screen printing. Those are the businesses that consistently outperform. And, I think those are the two areas that for me, I've always been profoundly interested in -- just investing in those spaces, exploring those spaces. Because I think that the fundamental differentiators. Marshall Atkinson Right. So let's wrap up here with the last question and, you know, just really about commonsku in the future. So it's a really great tool... it's widely used in the promotional products industry. Are you expanding into other markets? Are you changing stuff for the future? What are you guys kind of working on? Mark Graham Yeah, there's a big, big list of things that we've got on our roadmap. I think that we -- I was gonna say maybe two or three things here. So number one, we started off native inside the promotional products industry. I came from the promotional products industry, I experienced firsthand the stresses and the problems experienced by a promotional distributor, and wanted to create a solution for that market. So when we launched, we were very, very intentional with going everything that we had into this one vertical. Because we had domain expertise there and did not want to be distracted by chasing all sorts of different markets... which I think for a lot of businesses can kill them out of the gate. So, the first step was how can we go really deep into the promotional products industry, where every customer has got a lot of things in common? And I would say the second area of expansion is really a global strategy. So the wonderful thing about software is that it can scale beyond borders very, very easily. So we have, when we first started, we focused primarily on the North American market. We're based in Toronto, we have customers all across the US -- that's our biggest market. Canada's our second-biggest market. And then we have been focusing on other markets. We've now had European -- we have Australia, New Zealand, Asia, and that's exciting to see some additional growth opportunities there because they can all use the software, it doesn't matter where they are. So that's, that's kind of the second area of expansion. And then the third, is looking at adjacent markets. We've already started to see some success in this area and we'll continue to be more focused on this in the next year or so... as we look at spaces like the print and promotion markets.
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