Marshall Atkinson Great. Thanks, guys. So let's begin with talking about your business, pre-" print-on-demand.” You know, what made you consider this as a space that you needed to invest in? So kind of lead us through that kind of origin story of why you're doing this. Kevin Oakley Yeah. Sure. So, you know, historically we've been a...just a screen printing and embroidery company, primarily serving the promotional product space with contract printing. So that was mostly what we were doing I'd say, about two and a half, three years ago. I was at a conference and ran into another colleague who was in this space already. And it just seemed like something that seemed too good to be true, especially when you're thinking about how much a product gets wasted and the number of people that are moving into space. We figured it was something we needed to check out. Marshall Atkinson Where did you research? What kind of led you to understand the kind of breadcrumbs that you followed. Do you know what I mean? Kevin Oakley Yeah. So, you know, first was figuring out DTG. At that time, we were not doing any type of direct to garment printing, so that was the first step. We said, “Okay, hey, what machine is going to be the best for us? That's gonna allow us to kind of get into this space without having to sink entirely too much money into it.” So we looked around at that, and then also in conjunction, we looked at, “Okay, well, how do you get an order from the internet?” Like an internet store, pair that with a piece of artwork, pair that with a garment, and then get it to the printer. So that was pretty long, that was probably the longest stretch and we're still kind of figuring it out. But what was the biggest journey was figuring out that technical and logistical side of it. Marshall Atkinson Thanks, Kevin. So you do a lot of the production, that's kind of your role in your partnership there. So what had you worried about early on and what answers did you find that make you more comfortable and to getting into print-on-demand? Shane Snodgrass So, to piggyback off of what Kevin had said here, we've been focusing over the last couple of years on internal development to kind of help in automating a lot of this workflow. So I think some of the hurdles, initially were determining and coming up with some of the parameters and some of the data and how we wanted to see how we wanted to digest it into production and our organization. So looking at the step-by-step and kind of looking what can we automate from an online designer, you know, all the way down to a pallet, as far as, print positioning and image sizing as well as ink consumption based on different types of pieces?
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