So kind of coming up with that algorithm, we'll say in the front end, was some of the harder work in the initial setup. From there, we've been working for again, about two years on internal developments with our software to be able to kind of automate that experience so that a customer can go on and design a product and start selling immediately online and, we're taking care of all that fulfillment is kind of a white label experience for them. Marshall Atkinson And you guys developed your app. Shane Snodgrass That that is correct. Yeah. We've developed our application that integrates with multiple eCommerce platforms as well as a proprietary store builder that customers can utilize. Marshall Atkinson And when you say an online store, you're talking like Shopify or some other thing like that, right? Shane Snodgrass Yeah, yes. For integrations, integrating into preexisting ones like Shopify, and Woocommerce, those types of platforms. Marshall Atkinson Is either one of you guys, an app developer, I mean, how did you do that? Shane Snodgrass No, neither of us comes from a development background. So we chose the right team, we have internal developers inside the company now that we work with obviously closely and, you know, just kind of have built out a good team of developers to really help push that forward. Marshall Atkinson So this has been a two-year kind of launch. And for all intents and purposes, it's still brand new in your company, correct? Shane Snodgrass Correct. Yes, it is. Marshall Atkinson What do you think the biggest problem has been with this development? Is it just because you keep running into a wall, and then you have to figure out the solution? Because it's so new, where are you finding the answers to this stuff? Or do you just have to invent it yourself? Shane Snodgrass I would say a lot of it is trial by error, right? A lot of it is just going through it and finding what works best.
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