Luckily for us, we have such a background in this industry with decoration that we truly understand that portion of it. So it's been a lot easier to bring what we're expecting to see from the operations side of it to the tech side. I think that kind of really helped us rather than being a tech company that might not understand, the decoration side of it, right? Marshall Atkinson That's a good point. And I always say, you know, the decoration part of this sometimes is just the easiest part. It's all of the other logistics that we kind of struggle with. But I think in this application, understanding how we need to print, what does our staff need? What information do we need? How do we choose some of the things I think helps you kind of build what that order looks like from a starting point so you can push it through production quickly, correct? Shane Snodgrass That is correct. Marshall Atkinson Okay, awesome. So along the way you faced all these technological hurdles, can you kind of describe those a little bit and how you overcame them? Shane Snodgrass So to talk on that, I would say most of the hurdles that we've come with is choosing how we want to develop our applications, and then partnering with other applications, and kind of creating that communication between all of our systems. So from the tech side, to succeed in this kind of space, you really want to make sure that you're matching a good WMS with a production software that you’ve developed, as well as a front experience for the customer. So really kind of tying in all of the communication between all of those departments and automating the entire experience that's been the largest challenge... setting forth that communication between all the applications. Marshall Atkinson Kevin. So, let's talk about how your understanding of print-on-demand is evolving from a customer-facing standpoint. What are the conversations you are having? What problems are you solving from that viewpoint? Kevin Oakley Yeah, well, there's quite a few. So first, from just a business standpoint, we're always looking to reduce our imprint on the world. There are a few things that we're solving for the customer and internally for us. Two, we are solving the point of reducing our impact on the world. Because we see that print-on-demand is going to change the way we look at apparel, and the way that we fulfill it. One of those reasons being is we are not printing anything until it's sold. So that also helps the customer because they are no longer dealing with any stock overages or running out of stock.
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