Marshall Atkinson Okay. And so curating the inventory management, that's a service that you guys offer as part of your print on demand program because you're the experts in that. Kevin Oakley Yep. Yep. And, just coming from, you know, more of the -- I guess like a clothing line world, clothing line companies are very versed on blanks. In some print-on-demand stores, people that are using print-on-demand are not so attached to a brand, you know, like Bella Canvas or Gildan, they know of them. But generally, it's more like, "Okay, what's good, what's a good fit?" And what's going to have the deepest stock? They just want to ensure that they're going to be able to fulfill everything. Marshall Atkinson And are you curating your apparel SKUs for the print platform? Because you know, not all shirts print well DTG, correct? Kevin Oakley Yep. That’s another piece of the pie that we take into account. Some colors just don't do well, some blends don't do well, so we take that into account and we don't offer those. So yeah, we have a very curated list that we don't go outside of that list currently. Marshall Atkinson So Shane, with this type of workflow, what is the biggest challenge with getting everything printed, packaged, and shipped out in a timely fashion? Shane Snodgrass I think the logistics in your operation is the hardest part of that. So, there are so many work centers involved in this flow and with print-on-demand, we need to be hitting our SLAs (service level agreements), right? So we're typically within a three-day SLA on our orders. So that's when an order comes in, to shipping it out the door. So we have to, pick, manage inventory, do all of the pre-processing as far as, pretreat and so forth, get it on a printer, and then get that product binned or shipped out the door within those three days. So really having the operation... the organization between those work centers, I think is typically the hardest challenge of it. Marshall Atkinson You guys are paperless, right? Shane Snodgrass That's correct. Yeah. In, this, everything is actually loaded onto a barcode, that we consume. So all of the data for that piece is barcoded. Marshall Atkinson So you print a barcode, you look up the orders, you get the barcode, you print a little sticker and that goes on the shirt. Or something like that? So walk us through how that kind of works within your workflow a little bit.
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