Kevin Oakley Yeah. So, plugging into an existing eCommerce platform, we're looking at small to medium- sized direct to consumer businesses. So whether they're selling apparel or maybe they're selling, you know, drinks or other things, and they can then now add apparel on top of that. Because what we're starting to see is that people are becoming very brand-centric. So whether they like beer, or they like coffee, or insert whatever, they're going to wear their shirt, you know, if it's a nice shirt. Having, being able to plug in and adding that to their catalog, we're looking at that. As far as our proprietary store builder, we're looking more towards, for people who are only going to be selling 5 to 10 shirts, maybe a month. But there's going to be no upfront expense. So that's going to be great for local small businesses, that's going to be great for fundraising groups and schools. And honestly, other screen printing shops and embroidery shops, they can easily use this and now sell to their customers a print-on-demand experience without having to invest in all this stuff. Marshall Atkinson It seems like that would be great for a promo distributor too. Kevin Oakley Yep. Absolutely. Marshall Atkinson Let's just pretend, you know, I'm not Marshall Atkinson. I'm somebody out there that needs this. How do I sell that? I mean, I don't know how to sell print on demand. What do I need to know? Do you offer, you know, is there something I can read or a video or something you could help me with that? Is that something you guys have? Kevin Oakley Yeah, we have a lot of white-labeled material to use for selling this to customers. So, giving all the benefits, you know, there are some drawbacks being conveyed to the customer. But, there's just such a huge list of benefits that we'll be listing out, making videos, making PDFs, and all those things that people can use to sell to their customers as well. Marshall Atkinson Well, and so it's really about the first chunk is really about educating your customer. So why can hook up all the tools and make it frictionless seamless, possible, right? Kevin Oakley Exactly. Yep. And as I said previously with companies like Printful or Printfly becoming bigger, they're pushing the message out there. So it's getting out there as far as the word of print-on-demand. So they are helping us as an industry move that forward. It's just up to us to convey that in our message to our customers. Marshall Atkinson And so compared to them, you're just a little guy. So how do you see developing your business in comparison to them?
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