Marshall Atkinson Joelly, how important is it to have the support of the company that you're selling for? You know, with the right tools and the right help with your art department, and I need help on some ideas or copywriting, or I need to go to that meeting so I got to get on a plane, you know? Cause some people don't want you to do any of that or they don't give you that support. So how important is that? Joelly Goodson To be honest with you. I mean, Genumark is a team, family effort. I never feel like I'm doing anything by myself. I mean, everything from the president, all the way down to the support staff, we're all in this together and everything that we do, sorry to be so cliche, but it's true. And you know, I'd never done an RFP alone. I've always had such a huge support to do that. And yeah, everything from writing orders to everything... it'slways a team effort. So I don't know how I would do it -- I've had a lot of people ask me, "Why don't you go on your own? Why don't you start your own business, blah, blah, blah?" And I'm like, because I honestly don't think I can do it on my own. After all, I rely so much on the support of everyone in accounting, creative, you know, coordinators, everybody. Marshall Atkinson Teamwork makes the dream work. Joelly Goodson Huh? Did you write that? Marshall Atkinson No... I wish! One of the things I really liked about you was discovering that you are the self-described "Branding Badass." So where did that come from? How are you using that to your advantage? Joelly Goodson Well, here's the thing, Marshall. I mean, true story... well, there's a couple of things. One is how I came up with the actual name is I, you know, I told you sort of my climb to success, but I didn't tell you my downtime, my downturn. So, I need to share that with you because it's important and why I came up with this name, you know. Everything was on the up climb and I was doing well and succeeding, and my sales were amazing. And I think I was top sales in Western Canada for like 13 years and life was just going perfect and great. And then 2015 happened. Everything changed. So, I live in Alberta, and 2015 oil prices. And so I lost, you know, like almost a million-dollar client overnight at the same time, my husband and I, who were together for 16 years, split. So I was a newly single mom with two young kids, no financial support. I was the one who's paying my ex and I was making like 100% commission. So when you're not selling, you're not earning. So it was brutal. It was a horrible, horrible, horrible year.
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