I find it like, I dunno. I like to be very upfront with people. Marshall Atkinson
Yeah. So when I connect with people on LinkedIn, I have a little video I send them and I think it's like a two-minute video I made and I give them some information and, I've gotten some really good answers and success and some good things that happen from that because I'm giving value first in this new relationship. Joelly Goodson For sure. And the other thing too, is that you know, I've had lots of times where I'll reach out to someone and I'll say, "Hey, do you knowwho is in charge of your swag? I'm a branding expert or whatever." And then they'll say, "Well, we do it out of Europe, or we do it out of this company. We have a great relationship with our company and we're good." And I'm like, "Okay, no problem. So how are you holding up these days?" Like, then I can start with the relationship. Like I'm good to talk to people about that, but I just want to be very transparent with why I'm sending somebody a message because I appreciate that when people do that with me. Marshall Atkinson Cool! So what's your favorite tool Joelly to get customers to be stickier? Because, you talked about moving around in your career and you want your customers to follow you and all that kind of stuff. So what's driving that loyalty, especially these days with this crazy market that we're in? Joelly Goodson Yeah. And that's a great question because how do you get customers and how do they stay? And that's where the whole relationship comes in. That's where the trust comes in, right? Absolutely. I mean, I have some customers I've had from back in the 90s, you know, for over 20 years. And I consider them friends and because I'm always honest with them, they know that I'm passionate about what I do and that I will do anything for them. And I'm transparent, and I own when I mess up too, you know. Like, I try to keep people really in the loop from the second week, start talking about something to the orders delivered. I can't tell you howmany times I get people say to me all the time, like, "Thank you for getting back to me so quickly." And I'm always amazed. Cause I think as opposed to what, like not? You know, not replying right away, taking my time because I know that if I don't reply, somebody else will. And you know, it's interesting because I'm hard on suppliers... you know, I'm sure he talked to some and I love them. But, they know me -- they know all about me, you know. Because I'm an advocate for my customers. So I feel like I'm working for them, in a way, not necessarily just Genumark, but I'm working for my customers. And my job is to make your job easier and make you look good. And when I get a compliment like, "Ohmy God, youmade me look so good to my boss
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