Shelby Craig Well, thank you for having me, Marshall. I am looking forward to hanging out with you today. Marshall Atkinson So before we get started with a bunch of questions and stuff, why don't you just kind of talk about what you do there in Tennessee for your customers all the time. Shelby Craig Yeah, we “Get Shirt Done.” I mean, that is our tagline. That's what we kind of embrace. We saw, in this industry, the majority of people were taking two to three weeks to turn things around and we just found that that wasn't acceptable. And so we started out in DTG world and then we branched into screen printing and then embroidery. And last year we branched into promotional products. Not that you have to branch into that. We just had never touched it. So decided to do that. So, that is what we do. I mean, we do things efficiently, quickly, and that's kind of what has set us apart in a very crowded space in this area of central Tennessee. There's 12 screen printers in our city and we're a city of 180,000 people. So. it's pretty crazy to see that many screen printers, but we all have our own niche and we've capitalized on that and we all support each other too, which is great. And, so I like that. Marshall Atkinson Well, that's great. Who’s your market segment? Who are you targeting? Shelby Craig For us? We used to say until COVID-19, that we were primarily conferences, events, churches, and schools. And those have kind of all stopped. But, we really found our niche and our kind of foothold with making sure that we printed for conferences and do fulfillment for conferences as well -- that set us apart early on. We had agreements with a lot of conferences in his area that we would do a revenue split. So we kind of took the risk; we would print 10,000 shirts and we would say we would sell it. You get 40%, we get 60% of profit… instead of paying for booth space. They liked that. No risk, but great reward for them. So that's kind of where we started and also with churches and trade shows and things like that. This is really where we just kind of went gangbusters for and that's what we love. We can speak that language very easily. I come from a seminary background. I come from a church background. I was a student pastor for nine years. I was a lead pastor for six years. Those are my people. And it's not hard for me to sell to anyone in that market. That's where we started, and it was a lot of fun and then COVID took all those away. And so we have had to pivot in this time.
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