Eric Solomon I would. And, thank you for saying that for that observation. Val and I worked really really hard, and I often joke that we tend to work harder and not smarter -- which is not the best business practice, but it's been something that's been pretty prevalent in our career to where we sort of don't have this end goal, but we know what we want the finished product to look like. And we know the standard that we want it to be, and we're not always necessarily attaining that, but we are constantly trying to push to get to that imaginary goal. And there is a lot of failure in it and there's a lot of long-term learning. And really for us, like there have been several key things that have sort of unlocked different levels for us, but, you know, we're talking like, I can't even tell you how many hours we've spent, like being frustrated over prints or being frustrated over jobs not going right. Only to get one little piece of information that we go back to and retry it with that one little key and all of a sudden it's like, it makes everything so much easier. That's something we've constantly struggled with. But in my opinion, I don't mind because we learned from it and I'm all for paying for our education that way. Because I think at the end of the day, it makes us good at it. Marshall Atkinson Yeah. That's the epiphany moment. That's the a-ha! Eric Solomon Yep. Marshall Atkinson So, let's talk just briefly about who you serve, your markets, your customers. What do they value, and how they kind of see you as our partner? Eric Solomon So I started screen printing, like I mentioned, about 2004 working in the music industry for a lot of local bands, a lot of local brick and mortar stores and companies. And, you know, 16 years later, not much has changed. We still service a lot of local businesses, small businesses. We still work with a lot of bands, big and small, and we work with a lot of companies, big and small. I think that over the past couple of years, as we have focused on our niche of just being a very high-end print shop, printing with really high-end materials, and trying to tackle things that are maybe a little bit more complicated that has been lost in the sands of printing time. We've attracted a lot of customers that maybe don't really like the quality or don't want to go to a digital solution. And that's, that's proved pretty awesome for us. So I would say now our clientele tends to be a mixture of small businesses, bands, brands, and a mixture of people that like traditional screen printing, or that appreciate the craft and the art form of it. So that's the majority of who we're working with. We have a small portion of people I'd say we work with -- people that are excited that we're working with water-based ink and its eco- friendly properties of it. And then we have a couple of customers that just like us because we communicate with them. We talk to them, we let them know what's going on.
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