And we really understood that because of COVID, and because of this year, like it closed a lot of doors way faster than I think anyone was anticipating. And so now we view ourselves much more as a merchandise logistics company in terms of -- we're not just printing goods and shipping them out anymore. We're now trying to figure out how we can help our customers maximize their web store? How can we help them create unique products? How can we help them connect to their fans better and faster, and convert that into sales? And, you know, we were lucky we already had a leg up on a lot of that stuff, but we're finding that we're having to more or less like strip everything down and rebuild it up just because so much has changed so quickly. Marshall Atkinson Right. And there's a phrase I read somewhere and I can't remember where, I wish I could attribute it to the right person, but it's: “Nobody pays a juggler to toss one ball.” And I think these days we need to do a better job of really understanding we're in the problem solving business, not just the apparel decoration business. And I would be very careful with the labels that we use for ourselves. So if we think of ourselves as a screen printer or as an embroiderer, we're limiting ourselves. And I really love that you're digging deep into more options in what you're doing to help solve your customer's problems. I think it's fantastic. Eric Solomon Yeah. And we recognize too that if we can help solve their problems, we can try -- try to, "try" being a keyword, make it scalable. So if we can figure out a problem for one customer, well nowwe just unlocked a whole other level of things we can figure out for others. And, if we're able to grow that and scale it in an organic or natural way, it really helps our community of customers because it's not Night Owls helping A, B, and C, it's Night Owls helping this group of folks that all sort of having a similar goal or common characteristic. And it just... it starts to set us apart a little bit more. <<COMMERCIAL>> Marshall Atkinson What's the one thing with this kind of new direction that you feel like you're just absolutely killing it? Eric Solomon To be honest, I don't really feel strongly in one area or another because I don't -- this year has sort of proven to us like, we're not killing it. There’s a lot of areas that need improvement and whether we've identified that, or they've been brought to our attention by our customers, there's a lot of things that we're working on fixing and, I think when you start to get complacent, then you start falling behind and, yeah.
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