vendors, suppliers, or just other friends that are willing to help us out. You know, we've been doing a lot of work with a really good friend of Val and I's and what we consider him to be a mentor, Danny Grunniger, really trying to elevate the efficiency of our production team so that we're able to like I mentioned earlier, we're able to get things out faster, we're able to produce at a higher quality quicker, which we think is going to have really good results for fulfillment. And with that as well, we're really interested in really looking into expanding our fulfillment and expanding the options that are available outside of our traditional. You know, we print goods and then we store them, and send them out for customers. So, we're looking at different options for that, whether it be hybrid print solutions or, figuring out ways to do print-on-demand and better direct to garment goods. There's a lot of room in that area because I think you'd agree Marshall, that the industry is really trending that way. I don't think what we do on a day-to-day basis is going to go away. But I think that it's going to be severely reduced and we're going to have to get really creative with how we're marketing what we do as well as how quickly we're able to roll things out. So we're trying to do a lot of planning on that. Marshall Atkinson Yeah, I totally agree with that. And I think the industry, especially with online stores and eCommerce in particular, is trending to more sustainable and lower-cost options. You know, storing printed inventory is expensive. Printing-on-demand is more sustainable and cheaper because you're only doing it as the orders are coming in. But there are a higher infrastructure and other costs to get that set up because it's incredibly complicated. Eric Solomon Yeah, and I've been thinking a lot about that too, because like, I think one of the biggest is services like Direct to Garment, or hybrid systems like the digital squeegee or, you know, the ROQ hybrid, or any of the other versions like that -- is they're very much advertised as like a plug and play solution. And I think you and I both know that it's very, very far from that. Once you get things dialed, sure, it can be that way. But like, I look at print-on-demand, and I think the printing is the easy part. It's the infrastructure behind it and I don't knowmany people or many shops that have the pockets to carry that amount of inventory on hand at any given time, as well as like, you know, running fulfillment for a couple of years. We moved into a new building, we purchased our building three years ago. We had about 3,500 square feet dedicated to fulfillment. And, you know, we knew, like this isn't necessarily going to be like the forever home for it, but we'll be good, probably like five to seven years. Well, here we are at the end of year three, and we're so maxed out beyond capacity that we're constantly trying to figure out how do we move things around? Where do we put things like, when does this release come out? And so there's so much more to print-on-demand and DTG than setting up a DTG printer and printing it. As I said, that's the easiest part, but like, how do you carry all these styles?
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