How do you carry all these styles? How do you build a network so that you can ensure that the right goods are being picked and the right goods are being packed? And you know, how do you control that flow and those metrics? Someone much, much smarter than me will figure it out and I know they already have. But, it's not as easy as just buying a DTG machine and saying, I can do print-on-demand now. Marshall Atkinson Well, there's software, there are all types of processes, there's a lot of choices. And I think it all boils down to one thing, which is clarity, which is all about setting yourself up for success by really understanding where you want to go. So, you know, it's the “Begin with the end in mind” kind of concept. So if we're going to go down this route, what does success look like? Do we need to offer 20 SKUs or can we do it with three? Right? And so what are we really kind of narrowing down here? Because there are space limitations, there are technical limitations, there are all types of constraints that we need to process. And at the end of the day, the person ordering from the webpage online store, they just want a shirt with a great look and design. And I think sometimes we make this type of thing harder on ourselves because we want to offer more variables and more choices, and I think if you limit some stuff, you can arrive at your destination faster because you're on purpose just kind of thinking about what is the result? And how can I make my customer happier? It's a whole nother podcast topic, Eric. Eric Solomon Absolutely. And I'll just end on it and say like, as I'd mentioned earlier, I don't think what we do on a day-to-day basis in terms of traditional screen printing is going away. I think that it's just going to shift and the type of clients that want that are going to be people that recognize -- and maybe they understand, maybe they don't understand. But as a good example is like, we have a lot of customers that we do a lot of printing for, that we run fulfillment for, that they're not interested in going to DTG. They liked the look and the feel of a traditional screen-printed shirt. When you add in the aspects of water-base and you add any aspects of discharge? Even with technology changing, I still have very high hopes that with that new technology, there's still going to be a lot of room for some of these older techniques, especially when they're done well. Marshall Atkinson I don't think screen printing is going anywhere. There's just, it's, there's another whole sector that's going to emerge, and I think screen printing still stays strong. But hey, thank you so much, Eric, for your time today and for sharing your story of success. If somebody wanted to learn more about Night Owls or you in particular or whatever, how can they reach out to you? What's the best way?
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