Marshall Atkinson Yeah. And for those of you out there who heard “Get Shirt Done”, man, that's an awesome tagline. You have something to say to that, right? Shelby Craig That is ours! That is our trademark. Many people use it, but it is ours. And we took the time to make that happen. And we like using it in everything we do. We've got a new floor graphic that says let's “Get Shirt Done” right in the center of our floor. Everybody's laughing out as they walk in. Marshall Atkinson That’s good. That's good. All right. So let's get busy with our topics here. Are you ready? Shelby Craig Yeah. Marshall Atkinson Okay. For listeners out there that don't have a solid online strategy, what are the top few things that they need to investigate and get right? Shelby Craig Well, you asked me that question just before that… you said, what is your niche? And I think that for a solid online strategy, we don't think oftentimes that we need a niche, but we do. We need to understand who our customer is. I think it's more important that before we focus on what our online strategy, we first need to ask who our customer is. Who is going to buy our product? You know, I've talked this morning with you in regards to asking a question. Not, can we make the customer say yes…but can the customer make us say yes? Do they fit our profile? Do they fit our avatar of who we want to do business with? And that once you understand who your customer is and what your customer wants, then you can start communicating clearly on an online strategy. Anything before that is just noise. And so for us, we understand who our customer is. We understand what they want to buy. And then we also understand what problemwe have to solve for them to achieve what they want.
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