SUCCESS STORIES IN THEIR OWN WORDS

We wanted to know what our staff looks like. We kind of have this accountability chart of what our staff is doing and who they are. We want to make sure that if this scenario happens, where do these people go? And this staff, if this happens, what does our production do? So that was our first thing. And then we ended up taking a big look at our sports and our school markets and has one hundred percent disappeared. So what could we do to the little corporate business that we did have? And it has been slowly growing our corporate business, but it wasn't our main focus. We wanted to grow a little bit every year, but with this, it really kind of forced us to jump ahead. So we said, okay, what can we do? Everyone needs PPEs. That's that was the big thing for everybody. We reached out to the customers that we had a relationship with. And just kind of found out, one how they're doing, because everyone is in a small business, they were all kind of in a mess. You know, they didn't know if their staff was going to be there. They had people leaving and coming and going. So we thought, what do they need that we could provide for them that they may not have known we could provide for them? And so, that was a big step for us, to help, like, "Hey, we can do these fundraising stores. We've had so many online stores for our fan gear and spirit wear and everything else." Like it also translates for business. And at a time where your company culture was taken, such a huge hit the online store. It really, got business owners excited to say, "Okay, I can just get my staff on the site to buy a bunch of stuff with our company logos on it." And just built that camaraderie for the people that were working in the staff. Our event coordinator, you know, with events completely gone. Our event coordinator kind of became an inside salesperson for us, and she reached out to local businesses to find out if could do an apparel store for them and their staff? We had other people kind of reaching out, we didn't have the foot traffic like we used to have. So we had our inside sales or our customer service people reaching out to other people and just seeing what, like what can Sandlot Sports do? I mean, we were doing anything to kind of keep in the forefront of everybody's mind, even though this pandemic was kind of hitting people. Our corporate stores, I mean, we are corporate customers, you know, we just, we wanted to sell them more. Like what more can we give you? Is there more promotional stuff that we weren't offering before? We were doing it now. So, I mean, those are a couple of things that we did, I think Marshall. Ryan, you want to jump in and anything? Ryan Dost So right after the pandemic, like Adam kinda mentioned our leadership team, we went through different scenarios of like the percentages down, but we also had calls with our leadership team twice a week, and sometimes they were five minutes, sometimes they were 20 minutes, but it just kind of kept everybody the pulse, I guess, on the business, even though we weren't able to be here every day. Our outside salesperson that was focusing on the schools and selling the uniforms and the hard goods and all that, immediately switched to the businesses. We kind of focused on areas we already were having successes like credit unions, and banks, and in the manufacturing world. We just kind of kept expanding on them. We sold our existing customers, our top customers, even more in 2020. Our top two customers are both businesses; one's a survey engineering company, and another one's a hospital and both of them were up over 20% in 2020. So even in a year when yhings were down for a lot of people, we were able to sell themmore by just kind of offering them more. As more promotional things, more like pre-made hats, things overseas, just different things we were not already selling them. So I think that was a big thing. And then it was just all hands on deck. Like Adam said, we had customer service people that we just kind of usually have them take care of the people that walk in the door, they were making phone calls and doing whatever everybody kind of bought into this. Like, we have to keep the ship afloat and we did a good job of it.

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