SUCCESS STORIES IN THEIR OWN WORDS

Marshall Atkinson And didn't you start selling promotional items that you normally -- you know, you've only concentrated on apparel, but now you're doing water bottles and whatever, right? Adam McCauley No, we always dabbled in a lot of that stuff. I mean, we've done promotional products for probably the last seven or eight years, but on this time, it just felt like it was a focus and that could be a driving revenue stream for us to say, "Hey, you guys are buying that stuff on some random place online. You know, we've already done these little apparel pieces for us. We can also do all that promo stuff for you." So it did let people see like there's more to Sandlot Sports than just sports. So as an example, we did a wine order for a celebration. It was a pretty significant order for us and it just kind of came out of the blue, but it came out of asking, what more can we do? They were already a client with us. We'd already done a ton of apparel orders with them in the past, and they really had no idea that we did promotionals to the level that we do. So just by asking and saying, "Hey, what more can we Sandlot Sports do for you in this crunch of a pandemic time?" You know, they said, "Hey, we've got this celebration coming up. We're looking for this... can we do it here in Saginaw?" And I said, "Absolutely." And so that was a pretty significant order. Marshall Atkinson What was the order? Adam McCauley Oh, I'm sorry. So it was 2,500 wine glasses for a corporate customer. Marshall Atkinson Okay. And as an apparel sports store, a sports apparel company, selling wine glasses is something that's like on your webpage banner, right? Adam McCauley Right. I said right next to the baseball bats. That's right... Marshall Atkinson And then also I should mention, is that you're not just selling during, we'll call it "normal" times with air quotes here. During normal times you're not just selling t-shirts and stuff for sports. You're also selling sports equipment. Correct? Adam McCauley Yeah, we are. We, did that about three or four years ago. We decided to get into the sports equipment side of things, and it was drawn out because of finding different ways to have our customers buy more from us. We were already addressing the athletic directors and we were talking with the coaches. We were already handling a lot of that business for the apparel side, but we figured the low- hanging fruit here would be the add-on batting helmets, or basketball hoops, or our types of things like that. So we did that and we kind of went all-in on that, which was great. But then when the pandemic hit, all of that just froze. Athletic budgets stopped, you know, they weren't allowed to buy anything anymore. You know, we were selling a lot of sports equipment along with our apparel, but with that pandemic, it just froze to zero.

274

Made with FlippingBook - Online catalogs