Should we talk about the “No’s?” And I'm not saying to be a Debbie Downer. What I'm saying is what's at stake by not doing business with you? And if there's nothing at stake, then why should they do business with you? For us, at Rocket Shirts again, for the turnaround time, what’s the failure of not doing business with us? Well, you're going to take weeks to get your shirts. It may not be right. It may be printed incorrectly. You may miss your event. You may miss your deadline -- and life's too short to miss your deadline. There's too much at stake. Your attendees deserve a better experience. Your attendees deserve things. And now we're talking about empathy by using the words, it's a philosophical problem that we're overcoming. They deserve a better experience. They ought to not feel the way they feel being overwhelmed and ordering shirts. Do you have an event to plan? Let us take care of the rest. So that's some things I think you need to investigate, and that goes into this kind of the whole idea of StoryBrand right? And that's what I live, and breathe, and drink, and eat, and understanding that. Marshall Atkinson StoryBrand, by the way, is the book by Donald Miller in case you’ve never read that. Shelby Craig That's correct. Yeah. Donald Miller, the Don as I call him. No. He wrote a book and it's nothing new, everything in that book was written 2,500 years ago by Aristotle and poetics. I mean it is the elements of the story. I watched a movie last night and my wife's like, who's this person? And I was like, "Oh, this is the guy that's being introduced. And let me tell you how it's going to end". And she's like, "no, you are ruining movies for me!". I've ruined more movies for her than I've helped because I know exactly what's going to happen within the first 30 minutes. StoryBrand by Donald Miller and I’ve been a StoryBrand certified guide, for a while and it's what I live and breathe. Everything that we do goes through that lens. Marshall Atkinson And how this is relevant here… especially if we're talking websites, we're talking customers -- it's all about clarity, right?
27
Made with FlippingBook - Online catalogs