It's also about collaboration. So it's about not only one person, but it's, it's everyone collaborating together and working together to produce something that is going to be sold or, or fundraised. However, they want to do it. Um, so yeah, I'm basically looking at collaboration as a, sorry, as a collection, as a collaboration, and we are an essential part of that collaboration. So we feel like we're just one of the many people that is important in, in that production of a collaboration. And this collection happened to be the most amazing experience. For us, not only dealing with the, not only working with the artists, their assistance, the fairies, you know, that owned, obey and the production end of things. It was such an amazing, amazing opportunity. Uh, this collection was 15 artists moving toward one goal. And that with collections, that's basically what I view in math is that you have all these different items or you have multiple the same item, and you're going to go ahead and present it, offer it in such a manner where it has, meaning has extra value with the meeting, coinciding with it. And there's a direction, there's a specific direction and it could be anywhere from the retail end of things. Your collection for your, your company, your brand to something like this, which is a purpose and a forward-thinking direction to help others. Marshall So really it's, it's a theme, or it's an idea where even though you're doing 15 different bandanas and they all relate to each other because in this instance it was all about the Voting one, then another use case could be about raising money for the animal shelter or to help fundraise for, you know, fighting breast cancer or the high school wants to put up new lights in the stadium or something, and they're doing a collection of student work on bandanas. That's what you're talking about... Holly Yes. And that's exciting. Just what you just said is just, it's just so exciting that we are right...we're right in the middle of it and we're ready to serve. Marshall Yeah, well, one of the big trends right now that I'm seeing is more human-to-human marketing. And the idea is that you're not, you know, “in the city” you're “of the city.” Holly So when we can band together and collaborate on a project to do good and do something...and we're using a medium like a bandana, which is just, you know, it's ubiquitous, everybody's got a bandana. We think of cowboys or whatever we're thinking about with bandanas. And it's a tool that everybody's comfortable with, but it's an exciting medium because it's basically a big-ass square that we can do some stuff with. What can we do with that? Everybody's got their different interpretation of it. And then that feeds into the idea of the collection. And that's, what's exciting to see what this man or this woman or this kid, what are they going to do with that idea? That's, what's really fun. Heather Well, there's kind of two and a thing, two sides of it. Two sides to being nervous or scared about designing or printing a bandana like you had mentioned as far as the production end of things, that crease in the middle. Hi, these bandanas are thin how much ink coverage? How much do you have going down with the pressure? I mean, Understandably. That's something that you have to question every time you go to do, um, to produce an item, including t-shirts, but with bandanas, it basically had a, I believe a lot of printers had a lot of fails possibly with bandanas.
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