that's what's happening. That's sort of what's being represented here, but I think it does kind of come down to gender roles a little bit. I think women still feel that maybe being an entrepreneur might take up too much of their time and pull them away too much from family or a 9-5 job may feel more comfortable for them because they know that that time is locked in and then they can do other things... just their time may be more flexible. Sometimes, being an entrepreneur means you're burning the candle at both ends. That's a little hard to do when you have a family and I'm sure many men can speak to that and understand that. And one part of the conversation that you know, might need to happen is in a sense. No men sort of saying like, “Hey, you know what, this is doable.” We, you know, we can do it, you can do it. And having that sort of camaraderie with other business owners is super important for people who are just thinking about starting a business, cause it can be daunting and there's a lot of expectation on people. And I don't necessarily think that it's strictly related to women, but since we're talking about women in business, I would say that that's probably the reason why is really that it's that worry that maybe they're going to get pulled away too much. Marshall Atkinson So do you think it has anything to do with women being a little more risk-averse than guys? Cause guys will just do it. I mean, I can't tell you how many dumb things I've done in my life without thinking, right? Monica Maglaris I think I, you know what, that's an excellent point and you may very well be right on that. Women are a little bit more risk-averse. Yeah. Unless you're me. Not somuch then, you know, sure, let's do this. What could go wrong? Marshall Atkinson Yeah. Well, I was reading an article. Uh, it was a McKinsey & Company study and they were talking about, with everything that is going on in business right now with COVID, and the pandemic, and recovery, and everything that women are poised to make better business owners and more sales because they're more equipped just as people to lead with empathy and lead with better communication. And I, a lot of the women business owners and business leaders that I know these are their most outstanding qualities, you know, they just they're naturally like you want to do stuff with them because they're so good and relatable and you know, that kind of thing, right? Would you agree with that? What do you think about that? Monica Maglaris As I would agree with it, I, you know, I almost feel like a sense of reverse sexism even saying that because I get along so well with men and it's a hard thing to say, but, yeah, a bit. I think it's more along the lines of women have that “how can I help” kind of empathy... and especially if you are in a service industry and you
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