Shelby Craig Yeah. Yeah. No one wants to know that you started your business in 1975.
You know, I do a lot of website audits for screen printers. People ask me, can you just look at my website? And, you know, I'd looked at one a few weeks ago and it was a picture of their building. It was a nice building. It was beautiful. And it was there in their header and it says started in 1975, tomeet the customprinted needs of our community. But all I saw was the building. I thought they were a real estate company? Like, are they are commercial real estate companies? What is this? And no one cares about your story. StoryBrand is all about helping you understand that you're not the hero of your story; your customer's the hero. And you're just the guide. And I think that is -- you know, one of the things we did the “Here For Good” campaign in March, April, and May and are still doing it. We're landing that plane, coming up soon. And I think one of the beautiful things of why that campaign was so successful nationwide is because for the first time a screen printer was not the hero. They were the guide and the customer was the hero to these small businesses that we were helping. And it was a beautiful picture to watch happen. We were the guide. We were the person that gave an avenue, a platform, to be able to make the customer, the person who wants to patronize the business that they love. We were the guide that allows that person to be a hero with a $20 t-shirt to help a small business, stay alive and thrive. That's StoryBrand. And when you look at your website, within the first five seconds, does your person know who you are? Does your customer know who you are, what you do, and what problem you solve? And if they can't solve those, if they can't pass what we call the grunt test since the rebrand, if it can't pass the grunt test, if it can't answer those three questions within five seconds? Then you failed because it's too confusing. Oftentimes we have a lot of things in the right-hand corner, top right-hand corner of our website… about us… contact us. No one cares about you. I would be. That sounds horrible. But I wouldmention saying that there are not many people that click the “About Us.” We always say have a very clear call to action. And the top right-hand corner, we look up in the top left-hand corner of who you are, and we need to look in the top right-hand corner to know what we do.
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