Natasha Rawls Thank you. I have fun making them. Um, and maybe that's why it seems to be working. And if it's reaching you too. Marshall Atkinson Yeah. So before we get into everything, can you just tell everyone listening about yourself, how you got in the industry, about MRL Group and maybe your customer base, and what you're trying to do? Natasha Rawls So I've been in the industry for 16 years. This was my first real job out of college. I started in Atlanta. Um, and I had the opportunity to work on some pretty big key accounts, um, as you know, a merchandiser, just new in the industry. Um, and it was at the beginning of e- commerce stores and company stores. We had one of the first ones, um, It was so basic and rudimentary and I think back to it, but you know, I've worked for a couple of different distributors now over the last few years and my clients are all across the country. I feel like I'm pretty diversified now in, you know, different industries like transportation and finance, and banking. I found when COVID hit, I was blessed that I didn't have necessarily all my eggs in one basket. Marshall Atkinson Yeah. So when you started doing videos, were you doing videos anyway, and then you found TikTok or it kind of just all seemed to come together. How did you get started doing that? Natasha Rawls In 2019? It was a couple of years ago. I knew that video was really, I guess, a key way to get to your audience, the algorithm with social media apps. Tended to favor videos. It was more engaging. People like to watch videos, um, more so than reading texts. And so. Then it became having to get comfortable on camera. Um, you know, I started just uploading some direct videos to LinkedIn and Facebook. I went live a couple of times. Then I discovered TikTok. And TikTok, it's actually not labeled as a social media app. It's a creativity app on your smartphone. You know, it's twofold. You're either a creator or a consumer, and I'd like to do both. I like to consume the videos on there, you know, for fun or for education or knowledge or insight. But I also found how easy it was to create videos and merge sound and text. And you could create a quick video in maybe even a second, but just a couple of minutes. And that I found was really appealing to me. Right.
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