And so, what we call the call to action -- call them out. Because if you're not telling your customers where to go, they have no idea where to go. And if it's the “Contact Us”, what does that mean? I don't want to contact you. I just wanna get an answer to my problem. I'm going to get a solution to my problem. And so for us, we've cleaned up our website. It's almost a one-pager and people think we're crazy, but we average 650 to 700 quote requests a month. And we've converted about 80% of those because it's very clear what you're to do. There's only one button to push on our entire website and that is to get a quote and everything else falls into what we call the junk drawer to the very bottom of your website. Everything. The “About Us”, the “Contact Us”, that's your story, what services you offer, all of that needs to go on the bottom of your website. That's what we call the junk drawer. Everybody's got a junk drawer in their house. We open it up. That's where everything is and we know it's there. We know it's there. We know what's in it. If I need to know where my toenail clippers are, it's in the junk drawer -- we go to that drawer. And so we need to pull that drawer. That's where everything else kind of sits. But if I need to know where the milk is or where those things are, it's very clear that is that's in the fridge. That's where I need to go. Likewise, with our website, we have a very clear call to action. I'm a direct call to action, whatever that is for you. If it's calling you, if it's getting a quote, if it's submitting artwork, whatever that looks like for you, and your industry, and your business, and whatever you offer, it needs to be clear. And likewise, we need to have a transitional call to action. Something that gets them if they're not ready to commit. I talk about the call to action being the “will you marry me?” aspect of our website. If you asked a woman at a cocktail party, will you marry me? She probably will say no 80% of the time, maybe not, but- Marshall Atkinson …unless it was a really swingin' party! Shelby Craig It depends on the party, but you know, always listen… here let me go back. When you look at your website, think about it as that cocktail party. You would never go up to someone at a cocktail party. Now, I wish that this is not an audio recording. If you could see me, you could see this, but imagine you’re standing in a bar and a girl comes up and you look at her and you go, “Let's get started!” You're probably not going to go very far with her. Or you look at her and you kind of brush yourself and say, “Would you like to learn more?”
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