Marshall Atkinson Okay. So let's start with just the idea of simply reaching more people. How do you think video and TikTok really help you with that? Natasha Rawls What TikTok has mastered is the comments section because people run to the comments after they watch a video and sometimes spend 10 or 20 minutes reading and commenting and engaging. And that engagement on a video is what creates the video to get momentum and to just really go viral. That's how some of the most random videos tend to go viral or when videos are rewatched over and over again. So, TikTok has an incredible algorithm that if you can figure out pieces of it and how to, you know, take advantage of what posts tend to get more views than others, you can win and go viral. Marshall Atkinson And so how does the video get put together? Do you just… you're sitting around eating a sandwich and go, “Oh, there's the idea!” and then you just lay it out later? Or how do the ideas of what to film and what to do come to you? Natasha Rawls I come up with my ideas when I'm inspired. I will either hear a song and there'll be a phrase in a song that is relatable to something that I'm going through. And what's fun about TikTok is you take music and you pair it with video and you can add captions and text and special effects that tell the story. You can tell a story in six seconds or 60 seconds, depending on the length of what you're talking about. Marshall Atkinson How can you tell a story in six seconds? I can't even say hello in six seconds. Natasha Rawls It’s pieced, I guess it's bit by bit. You know, for example, you told me your favorite song and I was like, I told you I was going to do a TikTok to it. I did, and it took me a few tries to hit the beat right. Because, you know, that's what I learned frommy daughter. You know, sometimes if you are going to try to do just a little dance or a little shimmy, it's all about hitting the beat and you're not gonna look cringey, or possibly get labeled a boomer. I got labeled a boomer in my early days of TikTok. Just not quite understanding the platform or even, I don't know what they saw in me. They saw it as a newbie, I guess? So really, you know, and it's just a strategy to consume some content and learn what etiquette is almost like etiquette or a way of doing things on TikTok. And then once you kind of get a handle on that, you can put a TikTok together very quickly and in just a fewminutes. But some people, I mean, spend hours If not weeks, if not months
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