there are TikToks where people are about to have jaw surgery. I saw one recently and the girl filmed, you know, a few short videos of her leading up to her surgery and you could see what she was looking to fix. And then there were videos a couple of seconds each while she was in the hospital getting ready to go under. And then the healing process, you know, she's strung together, 12 different five or six-second videos, and you got to see a whole story over six months of how she decided to have surgery and then how it turned out in the end. And yeah, that was incredible. I enjoyed watching that one… Marshall Atkinson So, it's not just silly dance moves, right? Natasha Rawls No. You know, my first day on TikTok, my For You page, which is like your feed, was filled with a lot of silly dance moves. And I was like... why did Gary Vaynerchuk tell all marketing professionals, business professionals, and entrepreneurs to get on TikTok? Because that was really… I didn’t even have TikTok on my radar when Gary V if you follow him, was promoting and recommending that the world recognize what kind of a platform TikTok is coming from. What's nice and scary about TikTok is, you know, it listens and reads and watches everything you're doing. So as you use and engage with the app more, it learns what you like. And as you like videos that show certain dance moves, it's going to continue to show you those videos. If you engage on videos you don't like, and this works for any platform, you're going to get more of that. And so really it's… when people leave a nasty comment or a negative comment in a sense, they're going to see more of that content. So if you don't even want to see certain things on your, For You page, just don't… don't engage with that type of content. And there's also a way to, you know, I've seen my share of the scantily dressed individuals on TikTok. And I was like, I don't really want to see that. And I hit the not interested button. And so now I don't see that type of content make it to my page. Marshall Atkinson Okay. That makes a lot of sense. How is doing these TikTok videos helping you with your lead gen, and connecting with customers? Natasha Rawls One of the early videos that I created on TikTok and, you know, my intent when I saw that every TikTok that I load to the platform, it saves into my photos the video file. So I thought, well, this is perfect. I can now have these short, manageable, easy-to-produce
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