videos and I can share them. And I'm across multiple platforms. So I took a fun TikTok of just myself and a song I liked, I think that was, you know, I did TikToks personally and professionally, and I try not to get too sales-ish. One of my clients saw my TikTok and said, “Oh my gosh, so funny!” and she and I have been emailing back and forth for a fewmonths. She took over from one of my clients, didn't know who I was, just knew that I was the one that they would have privileged from. And when she saw my TikTok and got an idea in those six or eight seconds of who I was, maybe what my music style was and whatever I was focused on, on that TikTok, she liked it. And I feel like it's brought her and I's relationship closer, you know, we're more relatable with each other. We follow each other on TikTok, she tags me now on social media, we're engaging and kind of helping each other. And I continue to see my clients or colleagues or, you know, folks like you in the industry that are, you know, I'm building a name for myself online. And these TikToks are part of my branding strategy. Marshall Atkinson Well, it comes down to it. We all want to engage with other people because we're not a bunch of robots. And I think a video where you're seeing somebody's personality or a sliver of what they like I think that helps you connect with that person. Wouldn't you agree? Natasha Rawls Exactly. Speaking of robots, um, I did a TikTok. Do you know them? It's called the dancing robot in our industry and he's this little windup robot that goes like this. Once you wind them up, if you've ever seen that. Anyway, I thought he was fun the way he danced. And so at my desk, I set him up. I picked a song that I thought he was going to kind of dance to. I shared that video and I must've gotten dozens of people interested in it now, in a sense, most of the people were wanting just one or two of those dancing robots. But I had a few direct messages from people interested because suddenly my pitch was that we can custom brand this robot and they can be fun. And look at him, dance with me. You'll have to go check it out, but that was a great example of immediate interest stirred up on a specific product where I could sell a product or an idea, or just the explanation that I do, you know, marketing and promotional products. Marshall Atkinson I remember one video you did that I really liked. And, if I remember right, you were in your kitchen and you were dancing and trying on face masks and it was all during the COVID craziness that we were all going through and I thought, “Wow, that is so cool” because you're just showing how easy it was to put on.
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