And you were just having lots of fun with it. Do you remember that one? Natasha Rawls
Yeah, I did two of them. There were two, I did a trending song that was something to talk about. We'll show you what songs are trending. And then you can decide if you want to use that song or if you want to search for your own and their database. And so I did one to one of my favorite songs. The song's name is “I Looked Good” and yeah. I was trying to make a joke about just wearing your mask. They can look fun and have fun with it. Find one that fits your style. And then I did another TikTok to a trending song with just a little dance move in it and just tried to bring some laughter. I know it's a serious issue and nobody wants to talk about masks. And I was trying to lighten up a little bit just with everything going on and I think it works, right? Marshall Atkinson And did you get some clients from that? Natasha Rawls I had a few clients on Facebook interested in ordering masks. They reached out to me, we sent samples. I mean, I could definitely say, I guess I could direct one or two orders directly to that TikTok of some local clients who saw it and immediately wanted them. And then in general, it's awareness. I think it's more so I'm not trying to directly sell any specific products. If it happens, it happens, but it's that constant little drip of awareness marketing combined with my personal branding that I'm trying to achieve. So I can't even say that my close ratios or that every TikTok, you know, generates X amount of orders. I would love to have some of those statistics and I'm going to continue to work on it. But as I've been learning over this past year, I think that it's really about… I think videos are really helping build relationships and another way of collaborating or, you know, being relatable with your clients, and that is the door to more conversations and project opportunities. Marshall Atkinson So earlier when we were talking about what to do for this episode, you mentioned the concept of having your very own hype team. And I thought that was really awesome. So what is a hype team and why should people be thinking about creating a hype team? Natasha Rawls I like to think of, you know, when someone goes to a concert, they have the hype man, the person that hypes up the crowd and that's really what it is.
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