Your hype team is sort of your inner circle -- might be your friends, your close friends, your family, your close coworkers, or colleagues that hype you up. And Marshall, when I did the TikTok for you and I posted it, I immediately sent it out to 10 people via text message. You know, my three sisters, my mom, a couple of friends that I know would click on it. And I said, "Hey, can you like, and comment on this, I'm going to try to hype me up a little bit?" And that's, that's what you do. You have an inner circle that gives you that initial momentum on a video. And this works for posts on social media. If you can create a wonderful post, but if you don't have a few people throughout the day or every hour, you know, engaging with your posts with a light or a comment, it's going to get forgotten to the bottom of the feed. And no one will see it for the rest of the week, month, year. But if you have a steady dribble of likes and comments, that's how you stay relevant. And that's what keeps your content on people's pages. So your hype team is keeping you relevant. Marshall Atkinson It's kind of like really back when we used to go to bars and restaurants, if you see the line out the door, everybody thinks, “Wow, that must be a really great place.” Everybody wants to get in. So when you see a video or something, or social media posts with tons of comments and shares and everything, people are immediately… “Oh yeah.” Natasha Rawls And it's fun on Tik Tok to see a really creative video that might've made it to your For You page before it's viral. And that's when people will comment: “I’m here before it's viral!” You know, like this, if you're here before it's viral, a lot of people get famous in the comments is what I'm hearing from people. There was a TikTok of a girl getting her haircut. And it was very non-traditional with the hair, like choppy, choppy, not snip, snip, snip, precision. And I left a comment. Because we're seeing a lot of split ends. And I was like, “Well, she needed a good haircut.” Over 4,000 people liked that comment in just a matter of 24 hours. And I was, you know, what people will say is, “Oh, you rip to your notifications.” You can leave a comment that 50,000 people would like, you know, and that comment, you didn't even create the video. You just left a witty comment. And that creates engagement and traffic to your page when people click to see who you are.
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