SUCCESS STORIES IN THEIR OWN WORDS

Marshall Atkinson So, Natasha, so leaving a comment can get people to follow the breadcrumbs back to you. So they'll watch your content. Natasha Rawls Exactly ding, ding, ding, ding, ding. And I think it was Gary V, if I'm not mistaken who had the strategy -- it's smart to look for posts within your industry or niche that, maybe already have some good traction, fifty to a hundred likes. When you read a comment, even on someone else's post, your followers are going to see it on LinkedIn. I know they're going to see your comment on someone else's post. I like to search on LinkedIn for swag, just to see what people are doing. You can search on TikTok the keyword, and look for any post and that's where hashtags -- not everybody understands hashtags, but when used correctly, hashtags can be those breadcrumbs that connect videos, you know, you can search hashtags on virtually any platform, sometimes cross platforms. Well, my goal is, you know, I have a hashtag #ispyswag, and it was one I created a couple of years ago. And I just like to use that whenever I would see a piece of, you know, promotional marketing merchandise or swag, the gift being shared, people love to share swag. There are some amazing TikToks that people have created to celebrate or to show the unboxing of a gift that they receive. And that's really exciting to see the creativity, in stop motion animation. There's so much on TikTok at least, I mean, they've got dozens, if not a hundred or so filters and special effects and speed up and slow down and, you know, an earthquake shakes. I mean, there's just a lot of ways to take something that might seem ordinary or basic, and really you can take it and make it better. Marshall Atkinson I know that you're using TikTok to your advantage these days, but for someone like me, who hasn't started on the platform, what are the advantages of it, and really, how should they get in it? Because I'm nervous. I, you know, I'm an old white guy, I don't dance very well, I'm very nervous about doing it. What should I be doing if I wanted to get into the platform just to like, be brave, and go? Natasha Rawls Well, first download it.

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