Natasha Rawls Yeah. Everything you hit, the create button, you select your sound -- you can search or look at what's trending by category, and then you just immediately… you can trim and snip to the part of the song that you want. You can set it if you want it to go 15 seconds, 7 seconds, if you have a timer, you can give yourself a countdown of 3 or 10 seconds to get into position. And then once it's done, you have the option to add text, add graphics, I mean, people can get really complicated and string it together. There are some incredible people… Will Smith… I used to say, take this man's phone and get him off the platform because he's like coming up with some of the most amazing special effects in his TikToks. You know, it raised the bar. Marshall Atkinson So Natasha for beginners like me, I don't even have the app yet. Is it easy to make a video? Natasha Rawls It's super easy. You're going to laugh, but there are a few toddlers who have, you'll see the toddler hit the play button, back up a little bit, two or three feet, and start dancing. And in the comments you can see, I mean, this toddler will have 1.2 million views and it is a parent's account. And maybe the parent knew a little bit about what was going on, but there are even toddlers doing TikToks, yeah. Marshall Atkinson Natasha, let's say you're too shy or don't want to build a TikTok video, but still want to take advantage of the platform to find new customers. Can we discuss just working with influencers or other companies on the media? Natasha Rawls At the PPAI show in 2020, I took a lot of videos while I was walking the trade show floor of products that were being demoed that I thought were interesting. And while I was waiting for the plane to leave, you know, to come back home after the event, I think I uploaded about five TikToks. I took a short video. I mixed it with the sound and I posted it right there while I was waiting. I wait for the plane to take off, and then I put it in airplane mode. And by the time I landed, one of my videos went viral and I saw that within those three or four hours of the flight, I had reached over a thousand likes and two right now I've got 5 million views of a video that didn't even feature me. It was actually one of our factory reps demoing a product at the show, and that's my most
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