There's only one thing to do, that's the call to action. So you're being crystal clear about what you want that person who comes to your website to do. And I think this could work for a lot of people because I’ve been to these websites and it's just a giant confusing mess of stuff. And it's like, what am I supposed to do with all this? I don't even know. So this is what I call it Shelby… I call it “Skillet to the head simple”. Just like a Bugs Bunny cartoon with "Wham!", you know, it's right in your face. This is exactly what I want you to do, do this right now. You're going to have much greater Yep. Yeah. And if you're confused by going to people's websites and this industry, and you've been in the industry for a long time, how much more confused is our average customer? Marshall Atkinson Well, here's the other thing you can look at… is your website -- is it built to make money or is it just a glorified business card? Shelby Craig Yeah. And you don't want those. Marshall Atkinson It's fine if you just want it as a business card. But, if it's designed to make you money, how much money is it generating? Are you measuring that? results, right? Shelby Craig So this is something that I think we're going to get into here with the next question, but there's something for you if you're listening right now and want you to be thinking about that. <<COMMERCIAL>> Marshall Atkinson Okay. So, let's just focus on websites. So how should companies be thinking about retooling their website? Because we were just talking about that in this challenging time. And what are the top successful ways that they need to drive traffic to this site? ‘Cause we need eyeballs, Shelby. Shelby Craig Yeah. So, had you asked this question in January this year, I would have probably given you a different answer than I would today.
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