people, good artists to work on the cause. That’s part of it too. I think everybody wants to do good on this planet. And I think I have this kind of rule that if you’re well-organized and it’s a good cause, and it’s really gonna make a difference, then almost everybody can be recruited to help you. So, you know, you don’t ask the really good artists to fold shirts. You ask them to design something, a person may be with more time in their hands... maybe they can drive the truck with me. And there’s a whole bunch of volunteers that I’ve recruited to help with the selling of the shirts. You know, the venue handles the selling to the people that attend. But you also set up a booth, or we do anyway. We’ve set up a booth to sell and make it really convenient for the VIPs and another one to set up, to sell to the artists. And I’ve even recruited my own kids to do that who are successful engineers and teachers and so forth, but they, because of the cause, we have a great crew and we just knock it dead. You know, we saw a lot of stuff and I think of many people are repeating — they’re willing to donate their art or, you know, make some part of it donated or their time, or what have you, because it’s a successful effort. I think nobody wants to, or not, as many people are willing to join you when you’re not successful or disorganized. Or they can’t see that it’s really going to make a difference. Marshall Atkinson Have you done any limited edition shirts that might sell at an even higher amount, like a $100 to $200 or something to raise even more money for a cost because they’re exclusive? Have you ever done that? Rick Roth Oh, that’s very interesting that you should ask that, Marshall. So, you know, I don’t know everything, you know, nobody does. So as long as I’ve been dealing with this, I still, you know, canvas my friends for advice. And my good friend, Jacob Edwards of Jakprints, does a lot more online than I do. And so for me, it was online this past fall, and he’s toldme how, when you bundle things with a special item and it might be really expensive, even that can work out really well. So for FarmAid, we had a special limited edition t-shirt. And it was where the $75 donation was the only way to get it. And I think the other organic shirts are like $35 outsold, all the other shirts put together, and we sold 6,000 of them. We thought we might sell 500; we sold 6,000. And I think it was special, it really made a difference. And I’m going to try that again. I actually, I’m working on some other types of garments for them. That same type of thing, you know, a limited edition for people that really care about the cause. And maybe don’t mind that they spend a little more when they know what the money is for. Marshall Atkinson And was that exclusive artwork, or different t-shirt color? Like it’s all the other shirts are white, and this was light blue, or green, or something? So everybody can see that this is a special shirt. They really gave from that. Rick Roth They would be able to ask cause it was the only one that was white. Actually, normally might be the other way around, but in this case, it was the only one that was white and it was the only way you could get that concert logo in that full-color form.
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