Our website needs to be very clear. If so, if you're listening to this, I want you to picture your website now. And I'm just going to walk you through the five things that your website needs to convert. And we want to turn clicks into customers. The top left-hand corner needs to have your logo of authority, who you are. You know, for Nike, the top of the same corner is Nike's logo. And along with that, it needs to be exactly what you do. The top right-hand corner needs to be your call to action, whatever that is for you and your company. For us, it's “Get a Quote” for some it's “Book Now”, or a “Book An Appointment.” For others, it’s “Get A Call.” The very top header of your website… of every website, it’s what I call above the fold. If you go to Starbucks tomorrow morning and you look at the New York Times, it's sitting there, the Wall Street Journal… it’s folded in half. And the main headline that you see is what they want you to know. It's above the fold. It doesn't require you to do anything. It doesn't require you to flip the paper over. Does it require you to read more? It's there. It's a very clear headline and for you in our business, your headline needs to be that right there. And that top header, that very first thing they see needs to be your headline. For us, it's “Custom Printed Apparel in Days, Not Weeks”. Now, what does that do? It tells the customer exactly what we do and what problem that we solve. And then right below that is our call to action. So it's a header, with a clear call of what you're doing, who you are, what you do, and how to give you money. Those are the three things they need to do. Then second, “Custom Printed Apparel in Days, Not Weeks”, and right below that, the call to action is “Get A Quote”. If you do nothing else, just put those things into your website. I promise that you'll see more conversions. Below that, a little bit further below is the next thing, what we call below the fold. So now we're flipping a newspaper over, revving the scroll a little bit. Below that is what we call your authority piece. You need to have, your sense of authority. People who've done business with you, maybe reviews, testimonials, things that you want to see. This establishes authority and right underneath that, again, your call to action. And then we want to talk about maybe the agreement. What steps you're going to take, because oftentimes we won't get a quote, because we don't know what to expect. I'm afraid to give you my information because I don't know what's going to happen on the other side of this button. I don't know what's going to happen.
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