SUCCESS STORIES IN THEIR OWN WORDS

Yeah. Marshall Atkinson

I always talk with somebody and they were telling me that when they get approached, one of the things they say as well is, “Send me a proposal about what you want with the size breakdown and all the specifics. And then we’ll put that on our agenda and we’ll talk about it.” And at least half the time, they won’t follow through and do what you ask them to do. And that kind of weeds out the people who are just wanting you to donate. Rick Roth Yeah. I could see that might happen. I sometimes gotta say weed some people out by, you know, if they sound desperate and they’ll take anything kind of thing. And then, you know, I say, well, I have these shirts and then they’re like, no, no; we want that this color. And we want this style, exactly this. And now it can’t be simple. It has to be this complicated logo and I’ll be like, all right, well then if you want all that, you can pay for it. You know, if you want me to help you, this is the way that I can easily help you. And that we had some people out and, you know, and I don’t take it personally. There are some cultures where it’s just about bargaining, you know, and you don’t need to get mad at somebody because they want what they want and they try to get a deal. You just have to be clear with them and don’t take it personally. Marshall Atkinson Right. What do you think makes the best type of graphic for a t-shirt to promote a cause or movement? Maybe give us an example from something or two that you’ve produced in the past? Rick Roth Well, this is a really funny thing. I don’t know if it’s really that much different from how I would approach any customer in some ways. So you need to know, like, what’s the purpose? What’s demographic? What’s trying to be accomplished? You know, what’s the history of the organization? Who’s going to wear them? And or who ideally you want to be wearing them? And then you take all that into consideration. So sometimes people will have a really stride message and they want a big giant logo. And especially if it’s not attractive, I’ll say, you know what? You want people wearing these and showing your cause, you know, when they do their laundry once every couple of weeks, or do you want them to wash their hubcaps with this shirt? And that’s true of a company or a cause, you know, maybe something’s a little more subtle, you know, a tone-on-tone shirt, but if people love it, they’re going to wear it all the time. And, if they wear it all the time, they’re going to strengthen their identification with that. Cause they’re going to promote that. Cause people are going to say, “Oh, that’s a beautiful share of what’s far made.” I think it depends, you know, just as people say, “How big should the design be?” You know, a tall one could maybe be very large and that’s not nearly as ostentatious, even if it’s 12 by 14 or something as something that’s smaller, but in garish color. And it’s all ink. So, you know, you take all that, put it together and we do some I’d say that are beautiful. You know, we’ve often test print them, even though we have a good idea of how it’s going to come out and want to get the colors just right on maybe a subtle one. We had

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