one else for Farm Aid that was like an image of a goat, you know, very farmy looking and got the colors just right. I like that one, but another one was really strident, and it’s one of my favorites we ever did. And an artist, he didn’t work for me at that time but he has sense of KC Hruby. And I came up with one, it said Farmers, and it was like a person doing a karate kick on a donkey, “Farmers Kick Ass”. And they’ve sold probably 20,000 of those shirts in the past few years. And you know, that was a little more strident, but it was strident and funny at the same time. You have to be aware of what styles are going on, just saying. If somebody likes their logo big and bright doesn’t mean that’s a good idea. Distressed tonal prints are in, then that’s what you should do. I mean, I do some research, actually. One farm, usually at Farm Aid, I will stand somewhere and just watch people go by me and just see what they’re wearing. And just get an idea. “All right, well, next year, these are the people that come to Farm Aid.” So 9 out of 10 are one-color distressed prints, you know, you might want to do a one-color distress print. And you see like, “Wow, this year I’m starting to see full-color imagery, or whatever you would want to design in that direction.” You know, some organizations you work for like when I worked with some Tibetan organizations. They have, you know, a lot of imagery that’s really beautiful that you can use. You have a different concern with them. Some of them’s religious and you don’t want to offend people, so I make sure that I talked to them about that. So there’ are a lot of different things that go into it. I can’t say that there’s one, you know, one direction. It’s hard work. Marshall Atkinson Ex-Art director here, and I’m a really big believer in asking lots of questions upfront with the client to determine the direction of the graphic. And one of the things that I always liked doing is what I call the pertinent negative, which is you ask about what you don’t want. You know, we don’t want, you know, this religious symbol because that’s offensive or we don’t want anything with a chicken. We’re tired of chickens, and let’s pick a different animal this year, right? Rick Roth That’s a perfect example, Marshall, because one year, you know, in the state that we were, we had Farm Aid... there were no family farms of certain animals. And we’re like, we’re not putting any of those on there. You know, I don’t know what it was like. There are hardly any family farms or chickens. So we didn’t put any chickens on that year. So that is actually what — Farm Aid is really important, you know, the things you aren’t going to put on. And then we usually try to get, what is, what are the issues? You know, is it just fruit farming or, you know, whatever it is. And we try to include that. It’s a challenge. Marshall Atkinson Yeah. That’s what makes it fun is figuring out the puzzle. Rick Roth Yeah, exactly.
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