Marshall Atkinson And, kinda narrowing it down and then coming up with your creative kind of take on it, and to me, it’s always about interpreting how you think about design and print into what the client wants to convey because I want to promote my creative vocabulary and how I do things. So people can look at it instantly and go, “Yeah, I know Marshall designed it cause it looks like everything else you’ve never designed.” But it fits with what the client wants instead of like, just going to Pinterest and copying somebody else. That’s not, that’s not for me. Rick Roth I think, a lot of the effort has to go into focus as well because — and people will say, “Well, you know, we want it to have... you know, every race of persons and we want, you know, green. And because we do ecological things and it really needs to say this, and we want this symbol we use on it, and then our 12 color logo.” It’s like, whoa, whoa, whoa. It’s a t-shirt and the t-shirts are a lot different from other things. It’s not a website. It’s not a banner on a Facebook page. It’s a t-shirt. And you know, you could have a lot of verbiage on there and you know what, no one’s ever going to read it because you know, you only get so much time when somebody is passing you on the street and you have to make your point. So we do a lot of stuff with Amnesty International and some of their issues are complicated. It’s very hard to boil it down… I have to say, really hard. And in general, you want things to be positive. And, you know, there’s a lot of, sadness with what they work on. So to try to keep it positive and to keep it boiled down to what fits on a teacher is a real challenge. You know, I’ve been doing that for 30 years, so I’m better at it than probably most people would be, but it’s a struggle all the time, actually. Marshall Atkinson Are you using a QR code, or a website link on your hangtag, or the neck label, or anything, to directly link the shirt to a place where somebody can donate money? Rick Roth You know, we have done that. We take QR codes at one point and we also used QR codes for the sponsor at one point. The organic t-shirt company had information about the shirts, which we thought was relevant to Farm Aid. Generally we don’t do that. You know, a lot of people want a website on there and so forth. You know, these days, if you can’t find Amnesty International in a Google search, God help you. You know, we maybe don’t want you in the cause. It’s I’d say that’s one of the most — you’ve hit a nerve there. That seems to be one of the most common things I fight with people about. “Well, we want our website on there.” “I’m sorry, you’re not looking at so much here.” “Hey wait, can you wait a minute? I want to type this in there.” “No, you see that, it said, type in Recycling Group and you google that and you find them.” As I said, you know, you’re probably not much use to the organization. If you can’t find your way there.
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