So I guess we’re making the designs look right? Yeah. Marshall Atkinson Right. Are you using images that appeal or word choices or colors or the shirt color? I mean, a combination of everything, what seems to stick with them best? Scott Dawson Yeah, it definitely is a combination of a lot of things. We have a phenomenal photographer that attends our events. And for years, we did a lot of simulated processes. So it was, you know, realistic-looking print designs — which they had never seen before. It was all just simple spot colors. So once we brought them, brought in some artwork that was, you know, photorealistic printing, they were really shocked. They hadn’t seen that before. So it really kind of set us up to be a better printer than who they had been using that boosted their sales up again. As far as colors, you know, these are outdoorsy people. You know, if they’re not riding their motorcycle, they’re hiking, they’re fishing, so a lot of times they like earth colors… earthy tone colors. As far as slogans on the shirt, we all have little sayings and things like that. But a lot of times it’s just the name of the event. A couple of logos on there, bright colors, obviously are a huge plus. Marshall Atkinson And are you designing it so these aren’t like a little booth stand kind of thing? So from six to eight feet away, it really pops and looks great. Are you really concerned about tiny little details and stuff that you can only see when your nose is right up next to them? Scott Dawson A couple of years ago? Yes. Superfine detail stuff. You know, we have a lot of sponsors that contribute financially and merchandise to these events. So, you know, a lot of these bikers will have their logos on the bikes and, you know, the sponsors like to see that. So yes, we would really work on a lot of those fine details like that and make sure that they show up because, you know, these companies… some of them spent a lot of money to promote and help this organization. So yeah, we definitely want to make sure that their logos are legible. So as far as details go, yes. Now in the past, two to three years, we’ve kind of changed our style of design just to kind of mix it up a little bit. We don’t have as many of the logos on there anymore, it’s a little more retro now. It’s, once again, sales are booming. Again, people like it because it’s a shirt that they can wear anywhere all the time, as opposed to just a shirt with a dirt bike on it. And they only want to wear it at the races. If that makes sense. Marshall Atkinson And are you doing t-shirts, and long sleeves, and hoodies and everything, or just t-shirts? Scott Dawson Now, depending on the time of the year, I mean, obviously, in the warmer time of the year, we just do t-shirts occasionally, some tank tops. Cooler times of the year, which not very long in Florida, we do long sleeves. Occasionally, we do hoodies. The clubs like to keep those
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