I know what our audience wants. Let me make your life easy. Just tell me where you want to go with it. And then you can forget about it. You ain't gotta worry about it. I'm obviously attending the races. So when we go to the races, I just bring the items with me. So there's no shipping involved. If I had to ship all that stuff, we'd be talking hundreds of dollars to ship because it's all over Florida. So they liked that fact as opposed to using somebody that maybe doesn't attend the events. Now they would have shipping involved in there. So, I think that's another nice plus. And we've got a system that we use to keep everything very, very organized for them. And, so they could bring in a new person that's never helped with the t-shirts or awards. And within five minutes, I can show them how they handle everything and dispense it. Marshall Atkinson Okay. Are you doing any other events besides this one client? Have you tried expanding outside of Florida? Scott Dawson We have. And we did for a couple of years, we had some in Mississippi, Alabama that we were doing their small organizations. Ours is, I think it's one of the largest ones in the United States, actually. It's not uncommon for us to have. We're close to a thousand racers every event now. Some of the closest ones to us, we attended an event up in Tennessee. Simply just as a rider racer. no t-shirts going on and they had 200 and something racers, which kind of small. I inquired about their t-shirts, but they currently had somebody that they were happy with. So I didn't bother them. I'm not a high-pressure person. If you want to use me, let's talk. If you don't, I'm not going to pester you. <<Commercial Break>> Marshall Atkinson What would you advise people to think of if they wanted to take a niche, interest, or hobby that they're, you know, that they enjoy and market to the people or organizations around them? How to get started, how to start thinking about it, how to really kind of succeed, what would you tell these folks? Scott Dawson Yeah. So, everybody has some sort of hobby. So if you're, if you have a hobby, let's just say it's hunting or something like there's a hunt club or shooting club. We have a lot of those in Florida. For instance, I don't do that, but you know, you can approach the event promoter or whoever manages the event and just say, you know, "Hi, my name is Scott Dawson with East Coast. Just wanted to let you know who I am. We print t- shirts. We make caps and stuff. These might be some things that you guys could utilize at your events." And I try to let them know that not only should they be dispensing them for people that might sign up and it's an item that you get when you sign up, like if you do a 5k, traditionally, but you’re also just going to get a t-shirt along with it. But they should be selling them and making some money off of it. Also, find out who your contact is. Make friends with them. Facebook has made this a lot easier. So a lot of times, if there's a market that I'm going to reach out to, I'll try to go in there and find out who's in charge of it, do a little homework there, and then I'll reach out to them.
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