SUCCESS STORIES IN THEIR OWN WORDS

And, usually a pretty good success rate on making a connection there. A lot of times I'll send them some samples so they can see who we are and what we do and see the quality of our work. And if it goes from there, then I ask for their business, if they say, no, we're not interested, start looking somewhere else. But, as far as a hobby or a niche, if you've got one, do your homework on it, look and see what they've got. Look, what they sell look at something that they may be, should be selling, that they haven't thought of. You know, you might want to gamble and just make a couple of little items for them and give them to them as a gift. A lot of times, that feeling of reciprocity comes back around and they'll place an order with you. Marshall Atkinson And I know, uh, recently I've seen a lot of your posts and you've been doing more and more with hats, especially leather etched, hats, or, and you know, kind of a 3d look, you know, trucker hats or flat snap backs, that type of stuff. And how has that expanded your business? Cause it's not just doing t-shirts right? Scott Dawson Uh, no, no. We started doing that about two years ago and, uh, it's become its own little creature. It's literally becoming another business. We have clients all over the United States now that we shipped to, we were shipping out of the country, but with COVID it got so difficult and we kind of had to drop that. Maybe if things start to clear up, shipping gets a little easier, we'll pick those customers back. Yeah. We started doing that. You know, it's a trend right now. Hopefully, it carries on for a long time. We've got a lot of embroidery companies that love these because it does a couple of things. One, it allows them to offer something to their clients. That's kind of new and trendy. It also lightens the load on their embroidery workload. If they're backed up with hats and they might not be able to sew hats or polos or get to that job for three or four weeks, they'll send us our work. We produce their patches. We ship them to them and they don't need a highly skilled employee to do those. Somebody that has a hat press and, you know, somebody making $10 an hour, you can teach them how to put these on. They can do 120 hats in less than an hour. You can't sell them that fast. So the profit margins are pretty good on that for them. That's why they like it. Marshall Atkinson What seems to be the big seller? Scott Dawson As far as? Marshall Atkinson For like a, like a logo, it's a circle, you know what seems to be the biggest seller? Scott Dawson Oh gosh. Oh, well, I'd say as far as color goes, it would be rawhide, which represents more of true leather color. As far as the style of artwork it's across the board. We have sometimes, it's a circle, sometimes it's a rectangle. We do custom cuts stuff. It's no extra charge for that. It's just every kind of logo that you can imagine. I mean, we've had some rather large corporate jobs come through our building, not my client, my customers, clients, that, we've seen on television, we've seen in magazines, discovery channel, stuff like that. That's kinda neat for us. So as far as a common type order, I would say there probably isn’t one.

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