Don't put pictures of what you've done. Paint a picture of what success looks like if they do business with you as well. And that could be through a printed t-shirt, but that's not the main focal point. So Facebook marketing will never work when we dumped them onto our home page when there's no clear call to action. So, how do we drive traffic for Rocket Shirts? We do a lot of Facebook marketing. We will drive traffic to that and through paid marketing of either messenger or just direct call to action. My page is a lot that's free -- let me backtrack too... that's the beauty of marketing, right? Like, when we understand how to communicate to our customers. Who we are, what we do, and what problem we solve. Those words are, will always be free. They're extremely free because it doesn't cost you anything to say those things. And it's free when your customers can tell their friends what you do, who you are, and how to give you money. And so, “Get Shirts Done.” If you go to Facebook and in our local market -- you know, local groups, who do you get t-shirts from? Go to Rocket Shirts. They get shirts done in days, not weeks. I'm not paying for that. That's free. It's always free and they're communicating because we've taught them what to say. So how do we drive traffic to that Facebook marketing for us right now? Facebook marketing is cheap. The ad cost is cheap. For every dollar that we've been giving Facebook, we’ve been getting about $8 back. Which is, if I can rinse and repeat that, I'll never have to worry about money. It's the ad cost is very cheap right now. And so we drive a ton of traffic through Facebook alone. We don't pay for Google. Some people have great success with that. But we don't need to because we ranked number one or number two in our city and our area because our message is coherent across social media, on our website, in our blogs, and our emails on back links and things like that. Everything is the same. And when that happens, you naturally are ranked higher because your content is all relevant across all platforms. That's one way that you can do that. That's one way you can drive traffic -- through social media, word of mouth, make the domain easy to remember, make it easy for them to be able to share. We own the domain www.getshirtdone.net. We're trying to buy .com, but another screen printer in Florida owns that. So in time, we'll get it but we make it very easy for our customers to be able to do that. And, if your website homepage is nothing more than a lead magnet for getting quotes, they can remember your website too.
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