SUCCESS STORIES IN THEIR OWN WORDS

Robert Fiveash and Danny Rosin Okay, good one. And Marshall, number 2, as we all know, culture is hugely important in all of our companies and COVID has really diminished that impact because folks are working from home, and they're not able to get together and enjoy the camaraderie of the past that contributed to that culture. And now COVID is on the wane, and we're trying to get folks back in the office, and some are very comfy staying at home. We are wondering what your suggestions are on finding that balance of getting folks back in the office and, trying to create that culture again, but also being aware of their needs and desires to stay and work from home. Marshall Atkinson Right. So culture is really important to companies. And I think if we're trying to kind of dial in how we're getting back to our office, and we're trying to get people to make those connections again and get back from working at home. They've really enjoyed doing that they have enjoyed that flexibility. They learned that they can work from home and be just as good as working in the office. So why do we need to work in the office? I think you really need to unpack the reason why you want that? Is it because you want to keep track of their time again, right? Do you need your heavy thumb as a business owner keeping track of them? Is that what you're trying to do? Or is it really about the need to foster those engagements, you know, over the water cooler in the break room or that kind of stuff? That really helps you build a better team and cohesiveness and what you are working on. Right? So, I think you can do that these days with just having maybe an open Zoom call. Let's say it's from 10 till one o'clock in the afternoon, where zoom is just on. If you want to jump on and chat you can if you don't, hey, no big deal. And then maybe we all eat lunch together at the same time. Doing that open Zoom call, and we can just talk about whatever we're talking about, has nothing to do with anything with business, just like in the office -- can you do something like that? And also, I see a lot of companies, a lot of my coaching clients, sometimes they're having a hybrid model where somebody works from home on Monday, Wednesday, Friday, and then on Tuesdays and Thursdays are coming in on the afternoons and stuff like that. And that seems to be really working. Because I think a lot of people don't like the downtime of the commute anymore, right? So we're fighting that traffic, it's 30 minutes, it's an hour for some people. And that's just lost productivity. So, I think the reason why people want to do more with working from home is they realize they can have more control over their life, they can have more control over their work performance and output. Just by doing things a little better, and they can be more efficient about it. But I think as leaders, we have to recognize the fact that we want them in the office, we want them to be doing some things. So how can we make this work for everybody? I think it's by talking to them and finding out what you're really trying to accomplish is how For the last one, for the fun question that you've asked us for. Music's a big part of Robert and my life and Brand Fuel and our culture. And we also feel like music is a common thread for just about everyone. So, this one's music-related. We want to it's a kind of a two-part thing here. We want to know what your secret roll-down-the-window, desert-island- jukebox, possibly embarrassing favorite karaoke song is? Let's name this song that makes you cry. That is the most important question. What was the song that makes you cry? Marshall Atkinson you're going to make this work. Robert Fiveash and Danny Rosin And then lastly, the fun question is about music. And I love music I'm a music nerd, maybe not so much as y'all love them. But, I'm a music nerd. And then, what really kind of gets me going is any music. I love music, I love all types. But I specifically sing along to music that has been around and part of my life for a long time. And that's got to be 80's and maybe early 90's music which is going to be Van Halen, Metallica, Rush, AC DC, ZZ Top, The Clash, Beastie Boys - Licensed to Ill, I think I know every word on that whole album. David Bowie, Queen, Dire Straits, I'm a huge Mark Knopfler guy, right? Eagles, Leonard Skynyrd. These are the

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