Next up is a signing bonus. For the employee, not just for the neighbor referral, but I know some shops right now who are giving $100 bucks $200 bucks. I know a shop is giving a $500 signing bonus if you come to work for me. So maybe that's something that can help. And then, of course, other benefits and that kind of stuff. So maybe those are some things that can help you find and retain and recruit employees. Traci Miller Since you and I met hanging at the bar at a ThreadX conference. When it comes to craft beer. Do you prefer IPAs or lagers? Marshall Atkinson The third question is my favorite craft beer. Alright, so Traci, my favorite craft beer is not an IPA, is not a lager. I actually don't like those beers. What I like is a German hefeweizen, and I also like your British-style ale. Those are my two favorites. So, if I'm in a bar ordering a beer, those are the beers that I try to stick with because I really liked them. So, I like the Hefeweizen the best. I discovered that beer when I actually went to Oktoberfest in Germany in the mid-90s with about 10 guys. So, we had a really great week and a half trip to Germany. And that's all I drank. And when I came back, I couldn't get enough. I really stick to Hefeweizen if can't. But I like the British-style ale and then, of course, when it's really cold, I tend to go more stouts and porters, so I just kind of like those flavors. So, thank you, Tracy. Appreciate your questions, you rock. Marshall Atkinson Well, next up is Mark Graham, who is the owner and co-founder of the industry software giant commonsku. He was a fantastic guest on episode 12 of Success Stories. Let's see what questions he might have for me. Mark Graham Hey there, this is Mark Graham. I am one of the founders of commonsku. And I'm delighted to be presenting some questions to Marshall today. My first question is, what skill is most important in today's business leader. Has that skill changed in the last 10 years? Marshall Atkinson So, the most important skill in today's business leader; I'm going to have to go with communication. So, Mark, you have to be able to clearly communicate intent, and why something is important. I think, as businesses, we all have different sets of challenges. And we can't solve them ourselves. We have to let our team help. I think communication is going to be that skill that we need. Because we have to be able to articulate why we're doing it, why it's a problem, why we need to solve it. And then as we're working to solve it, we have to communicate what's going on, right? There's a transition period where we're working on things, and then sometimes, things don't go our way. We have to communicate, why we need to change, or why we need to stop and reassess and make some different directions and keep moving forward. So, communication is going to be the key to that. And this can be in many forms. It can be their written form, you know, just an email, asking questions or a follow-up, maybe have an internal newsletter, that type of stuff. It can be a video, I like creating videos, and I send them to folks all the time. So, video could be a powerful tool, it can be text messaging, or maybe an app -- a piece of software using where you're putting notes in, or your kind of sending stuff back and forth. So. anything you're using and has to be able to be usable for everybody and everybody using the same tool. That way you're getting your point across and everybody's responsive to it. Mark Graham Question number two. Coming out of the pandemic, what are the top two or three opportunities that exist for businesses in the promotional products industry that did not exist before the pandemic?
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