Is their business going to thrive? And whatever your niche is, make sure that you're communicating to that -- not to everybody. You know, I spoke to someone the other day, “who's your clothing line for?" They said, “everybody”… I thought, you'll never going to make it kid. You're just not... because, we've got to be clear. So if I worked with a screen printer in California, and his niche is agricultural businesses. He's got three or four high -- like, if I said their names, you'd be like, "oh my gosh" he's got like three large accounts that he does business with all the time. And he wants more of those customer profiles. And so we wouldn't put pictures of a t-shirt on his website. We put pictures of what it looks like to be in the field of agriculture. We put pictures of people wearing tee shirts in the field, picking strawberries, because that's who his profile as to his customer avatar is, and we want to communicate towards that. If someone else comes to your website, they can understand who you are. But, we want people like that niche -- that customer avatar to be doing more business with us. So, yeah. Clear, clarity is king. Confused, you lose. Clarity is king when it comes to anything that you do and say. Don't ramble. 80% of people didn't read a book last year and other 20% of the people that did almost none of them finished one. So less words is most important when it comes to emails when it comes to, website, when it comes to even social media posts -- clear and the point. Marshall Atkinson Okay, so let's switch it up a little bit, and let's talk about search. So the search is constantly changing. What tools or tricks are using to get found these days. And I didn't put this on the question sheet I sent you, but I want to throw in voice search as part of that. Shelby Craig Oh gosh. Well, to be fair I'm not an SEO guy. And that sounds crazy what we have found for us, and I can only talk about what we've done right, and obviously what we've done wrong. We moved a few years ago so we had to clear up a lot of things when it came to light to our address. Making sure that your information is consistent across all bases is very key to search. Blogging is important. I know that sounds crazy, and it's hard for us as screen printers. We don't like writing. We hate writing. So pay someone to do that. I would recommend writing a blog a month. When it pertains to our industry that elevates you like two things, it makes you the expert and it becomes a lead magnet.
39
Made with FlippingBook - Online catalogs