Ali Banholzer Hi everyone. This is Ali Banholzer we're with Wear Your Spirit Warehouse. And I am super excited to turn the tables on Marshall. So here we go. Marshall, what is one hack that you haven't given us before? That will 10x the efficiency of a shop. So, if I put a minute into it, it's going to give me 10 minutes back out... go. Marshall Atkinson So what is going to give you the 10x efficiency improvement for your shop? Well, Allie, I got to tell you, do so much already. I don't know if I have a great answer for you. But my answer is going to be all about how you organize, and how you do things with small movements. All right? So, as you know, I'm a 1% guy, meaning we always try to get 1% better every day. So, when you're looking at your shop, what are you doing? What is going to make the best difference? And how does each person do things? And I think what you need to do is really challenge each of the employees to constantly come up with these small 1% things, right? So, I all think it all revolves around people and their activities being ready before they need to do something. So, this is all about mise en place, which is a restaurant term, which is all about being ready. Everything is in its place before you're reaching for that. So, for a chef, they already have the chopped onions, and the garlic, and the spices within an arm's reach of them. So, in your shop, who is doing that for these people? So, ask yourself, what is eating your time? So, when you're thinking about preparing? So, are your screens ready? Is the ink mixed? Is the thread counts already ready? Is everything already hooked for your embroidery operator? Or what are you doing to make it easier for them to do their work? That's what I think you really should focus on. Ali Banholzer Marshall, what still gets you excited about running a shop? What still amazes you and awes you, and makes you excited? Marshall Atkinson So, what still gets me excited about running a shop? That's all gonna be about people. I love training. I love teaching people. Back when I was in college, I have a degree in art. But at one point, I was actually going to become an art teacher. That was my kind of my goal was to teach art in high school. And I have always thought of myself as a teacher when I was running shops. I was always the manager, but in my brain, I want to teach people how to do whatever they're doing better. And if I didn't know the answer, I would find someone who did. And I would bring them in to teach them how to do something better. So, I love training and teaching people, it always thrills me to see people grow and use what I'm offering and scale, and somehow scale their part of the business. And one of my favorite things was finding people who were just the basic level line worker and finding something in them and giving them challenge tasks. Have them teach something that they have no idea how to do. And then they learn and learn and learn. And then in two or three years, they're in a position they never would have thought that they would have been qualified for. For example, I remember finding a catcher: single mom, a high school graduate, never went to college, didn't really even know how to turn on a computer. But this person had such a great personality. We brought them into the front office as a receptionist. We got her trained in how to do accounts receivables, how to look stuff up on the computer to send out invoices, all that kind of stuff. And then eventually she made her way to being a customer service rep. And this is an example of just giving her stretch goals, and being patient, and letting her make mistakes, and training her and how to do something that at one point she was never qualified for. But I remember the victory glow on her face when she came in one day and told me that she was able to close on buying a house. Now, remember, this person was an hourly catcher, a low-level worker, and she learned so much that she was able to afford to buy a house because now she's then we gave her so many things in like
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