SUCCESS STORIES IN THEIR OWN WORDS

It becomes something they share. If you can elevate yourself as the expert, there's this expectation they have to do business with you because no one else knows how to do what you're doing. The blog is important for search and when you can do back links, that's important too. We paid a service, an SEO service, for about six months that just kicked it in gear for us. And they provided back links. They provided blog articles. They made sure that all of our stuff was consistent across all platforms and all the listings. And I think that's important, because, if someone's doing a search and then there's this authority piece that you’re name and websites on a gazillion different websites. And not like spam websites, but white pages, yellow pages, Google, Bing, Yahoo, Facebook, Instagram, all your information is consistent. Twitter, LinkedIn, across the board, you're going to rank higher and I think that's an easy tool. Shelby Craig Okay. So an SEO company that we use that I think is that has been perfect for us. They are low monthly costs. It's called Kickass SEO, and their website is https:// smallbusiness-seo.com/kick-ass-seo/. I think for like 200 bucks a month, they'll do the bare minimum for you of making sure that all your information is consistent across the board and that you're ranking. And we went from being like 15th on search engine optimization to like 1 and 2. Very quickly. And it was just because our stuff was consistent. Another tool that we use for just blogging and scheduling things is Buffer, https:// buffer.com/. And we use that for social media, we use that for blog posts and just content. There's a paid version of that too, where you can have kinds of pre-curated things and articles that share. It's okay not to write your blog, if you want to share things that are pertinent to our industry on social media, and share those also on your website. That's okay too. And then you asked the question about voice search. That is honestly, something that I am probably out of the loop on. Probably can't answer well... I know this for us, I know when it comes to an iPhone -- iPhones pull all their data from Yelp, so make sure that your data on Yelp is correct, and that your ratings are good. Okay. Another trick that we do is when we ask for reviews, every order that comes through our system when it is marked as shipped or picked up we'll request a review. For our website, we send them to Google or Yelp. We alternate those back and forth on a month-to-month basis. That's also howwe're one of the highest-rated companies in our city, which helps in search engine optimization. We have more reviews on Google than all 12 of our screen printers combined in our city because we ask for it. Again, people go where you tell them to go. So we asked for that review, but here's the little trick to when we respond to that review. We also try to help our customers out. One of our customers left the review and we said, thanks for your positive review. We hope that you and your business, and for this company it was not scrubs and then we put the website -- notscrubs.com can grow and be successful.

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