Using a real-world example for us, when you go to our website and you submit a quote. Instead of going to a generic, thank you page, we have created a thank you page that's got silly videos of goats, screaming. It's hilarious. And so we say, “Hey, we've got your quote, while you're waiting for us to respond to you, enjoy this video." And it's a stupid video. All right. But that landing page has got pixel data on it. So I know that when I pay money to Facebook and I'm driving people to that quote page, I'm telling Facebook that I only want to pay you when someone lands on this thank you page. And then we're only paying for people who fill out a quote request. Now it can get expensive, but Facebook knows because of that pixel ID, they've landed on that page... and it triggers that page. So when someone lands on this page, I'm going to pay you. And I'm not going to pay you to get the click. I want to pay you to get the conversion, and I'm going to optimize you to convert that way. And it may cost you $4 or $5 for a quote, but if you can convert that and your average order size is a thousand dollars, you just paid $5 for a thousand dollar order, and you just paid $5 for a customer for life if you take care of them. So we use Facebook Pixels on our websites to build audiences and to build that customer avatar. We want to take people who have visited our website in the last 180 days that fit our customer profile. So then once you take that data, Facebook will build that on the back end of your website. There's a thing called the business manager for Facebook and if you haven't signed up for that, do. It's free. And if you have a Facebook page, you want to go into your Facebook business manager and make sure that you are creating an audience. There's the audience tab and in your business manager, click create an audience. And you want to create the audience based upon a Pixel. It's going to give you a pixel code. It's going to tell you how to put it on your website. And then, walk you step by step. I mean, again, a caveman can do this. Don't be scared. And if you don't know how to do it, have someone on your team that does have someone familiar with websites that can… but it's going to give you the code to put into your website that will then begin building that audience for you.
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