And now you have very relevant information. When we go to Facebook marketing, we talk about a lot of people say, "well, I boosted a post". I always say that boosted a post is for engagement. If you want people to engage with that post, then boosted all day long, but understand that you're not getting any conversion on that. For every $10 or $20 that you give Facebook, you're going to get $0 back. And if you're okay with that, that's what boosting is for. But the other thing that you want to do is you want to convert. You want to build campaigns to convert, and that's where that Facebook Pixel comes in. Boosting does nothing for you. Facebook ads. A relevant ad is targeted to people that have visited your website via Facebook Pixel is important. So the Facebook ad is for conversion-boosting a post is for engagement. And that conversion happens with that Facebook Pixel. That's one of the things that you gotta do. You put the code on your website, that's your Pixel. And then your business manager will begin creating that audience for you based upon people who visited that. And then you can say, "I want to target everyone who clicked on the front end of our website”. Let me backtrack a little bit. I want to contact everyone, I'm going to reach everyone who clicked get a quote, but didn't finish and hit that “Thank You" page. Right? So we got that “Thank You” page. So we can even target people who started the quote but never finished a quote. And now you're able to come back and we've all done it. We've all been to websites and it'll say, “Oh, you forgot something in your cart.” Or, you know, you visit one webpage, and then you've got four or five competitors following you around. That's similar to that. That's all from that Facebook Data Pixel. And so we use a lot of re-targeting campaigns of people who started quotes but never finished them. And in the last 30 days, and we'll see those quotes come through. So that's what a Facebook pixel is. It's gathering information about people who visit your website so you can then market to them on very high octane, highly targeted list, and maximize your dollars. To reach them more effectively as opposed to throwing some money at Facebook with no idea who your avatar is. And that's okay to start out.
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