If sometimes, we want to go to the United States of people who are 18 to 65 on Facebook to drive traffic to our website to begin building that pixel data. To know how to target them better down the road. And that's okay. Spend $5 a day to build that data. But always remember this only spend money on Facebook marketing that you're willing to lose because it's going to take some time to get right. But once you've got it right -- if you could give Facebook a dollar and they give you back to you, don't have to worry about money ever again, your business will always grow and thrive. Just understand that you're going to lose that, in the beginning to try to build that audience and understand who you are and build that Facebook data pixel. And it's important too, to get that hammered out. Marshall Atkinson So it's like going to a casino and learning how to play blackjack. If you've never gambled before. Shelby Craig Yes. Marshall Atkinson Understand the rules of the game. Otherwise. You're just chucking the money away. Shelby Craig Yeah. I mean, a lot of times we throw money out. I'll tell people if you want to boost the posts, go ahead and just take that $20 and take twenty $1 bills and throw it out the window of your building and see if people can catch it. You'll get more excitement out of that, then you will boost in the post, because that's what we're doing is kind of, you know, wasting that money. You've got to learn the rules. And it's always changing. And I think that's what scares people, Marshall. It's always changing. Facebook's always changing stuff and you've gotta be on top of your game and you gotta read and you gotta learn. And that's okay. Read and learn and educate yourself. But if you never try, you'll never win. You've got to try a little bit. The first step is building that pixel follow the steps on and installing that on your website. And there are so many things that can happen because of that. You can build campaigns based upon the people who have visited your website and people that look like them. You can build retargeting campaigns, people who've gone to your website but didn't complete a certain task. And then you can also build on people who look like them. That's called lookalike audiences.
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