For Here for Good…I’ll use this example. We did the Here for Good campaign and we built Facebook data pixel upon that. And what we did was everyone who came into the funnel into the very front page of Here for Good started building Facebook data. And then what we did is we had shot a video, that explained the entire program. So anyone who entered into the gate, but didn't exit properly -- that was make a purchase. So anyone who entered to hereforgoodtn.com and did not make a purchase, would see a video explaining what we were doing. We were spending $20 a day. So I assumed that a t-shirt cost 20 bucks. And I thought, well if we spend $20 a day, it's the cost of a t-shirt. I'm willing to give up a cost of a tee shirt to reach more people. For every $20 we were spending our cost per lead came down to $1.40 per lead that we're coming back to our website to be able to make a purchase. So if I pull up our data, if I was able to share our screen, and you could see through your radio right now, or your headphones on what that looks like… we told Facebook, anyone who entered our website, but does not purchase www.hereforgoodtn.com we want to retarget. And we want to only give you money once we actually get a purchase. And so our cost was minimal. And so we were spending less than $2 to get a $20 purchase. And then once they made that purchase, we had another retargeting campaign to just always kept them in the loop of what we were doing as far as like how much we had raised and how they were the hero of the brand that they chose to support. So all that started with that pixel. Marshall Atkinson That's fantastic. All right. Well, great. Well, hey, thanks Shelby for your time today. It was incredible learning about how to reposition search for the website and dig in, and I can't wait to start using some of these tips for all the stuff that I do. So, thanks. Shelby Craig You're welcome. Thanks for having me. Marshall Atkinson Yeah. So if a listener wants to know more about what you do or how you can deliver success to them. What is the best way that they can contact you? Shelby Craig Yeah. So we have a marketing agency as well, marketingrocket.net If you want clarity and help in doing that, we love to help you out with that. Our t-shirt company is called rocketshirts.net. If you want to be followed around the internet, you can visit our website, as long as you fit our profile.
46
Made with FlippingBook - Online catalogs